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Jim Pulcrano

Adjunct Entrepreneurship & Management Professor at IMD Business School

Jim Pulcrano is an Adjunct Professor of Entrepreneurship and Management with expertise in startup culture, strategy, customer centricity, marketing, and disruption. He founded the IMD Startup Competition in 1998 and has taught entrepreneurship courses for major clients like UEFA, Bayer, and Caterpillar.

He is an investor and advisory board member in several early-stage companies and serves on various committees, including the Swiss National Center for Competence in Research (NCCR) on robotics. Pulcrano earned a doctorate from Grenoble Ecole de Management, an MBA from IMD, and has a BSc in mechanical engineering from the University of Missouri-Columbia.