We are looking for a creative and proactive Product marketing manager to join our team.
The expected candidate is a highly motivated, results-driven Product marketing manager to take over our multi-product marketing and grow revenue in line with the company goals. The Product marketing manager will be responsible for providing our management and product teams with the information they require to advance product positioning and be an innovation champion. The individual must be confident in diving deep into product opportunities and be able to develop a comprehensive market and competitive analysis. The candidate is expected to have excellent time management, communication, and interpersonal skills.
The candidate must be fluent in English and, preferably, some additional language (e.g. German, Italian, etc).
- Department: Marketing
- Location: Italy, remote
Duties and responsibilities:
- Analyse competitors’ marketing strategies and tactics and implement best practices from them
- Work closely with the product development team to determine the most profitable course for each existing and new product
- Lead the marketing team to generate strong momentum ahead of new product launches
- Focus on implementing programs that consistently generate new, high-quality leads for our company
- Identify key features in products that will appeal to customers and different market segments
- Translate technical details into user pain points and benefits
- Prepare marketing materials and elaborate the product positioning
- Speaking engagement and evangelism support for sales and marketing activities and events such as trade shows and joint sales calls, as required
- Research trending keywords and marketing innovations
- Plan budget and product launches
- Study the analytics of product campaigns and product market
Qualifications and experience:
- Fluent in English
- Relevant higher education degree or long-term experience in marketing
- 3+ years experience in the software market, ideally with PaaS
- 3+ years experience in product marketing
- Excellent written and oral communication skills
- Experience in market analysis
- Familiar with integrated and multi-channel digital marketing campaign tactics
- Ability to multi-task while maintaining attention to accuracy and quality of work
- Strong analytical and project management skills
- Experience in the educational software or services market is a plus
What we offer
- Competitive salary
- Comprehensive health insurance
- Choice of equipment ( i.e. laptop, monitor, etc).
- Fully remote job with a flexible working schedule
- International company with large-scale projects and global clients
- Community of passionate experts to exchange knowledge and expertise with
- Opportunity to contribute to a better future of education together with a friendly and open-minded team
