Constructor group, (https://constructor.org/) formerly known as SIT, is a global institution founded in 2019 by Dr. Serg Bell, a long-time tech & education entrepreneur and investor.
Through its non-profit and for-profit entities that combine a university, a research center, businesses, consulting services, incubation, and funding, Constructor group aims to provide innovative education that covers the entire learning lifecycle and technology breakthroughs in five fundamental technology trends.
Alemira by Constructor is a digital ecosystem for education and research. Our mission is to transform learning, education and science and provide access to quality education for the world. The expected candidate for this role will take ownership to generate demand, promote revenue, manage product life cycle, positioning and develop and implement partner marketing strategies. You’ll need to have excellent planning, project management, communications skills as well as demonstrated experience working cross- functional marketing and channel teams. Join us and let’s make a difference together.
As product marketing manager, you will
- Manage product life cycle, product positioning, product benchmarking/ comparison and pricing matters for the B2B segment.
- Analyse competitors, market trends, and identify gaps to grow market share for product category
- Responsible for budgeting, go-to-market strategy, and product launches, working closely with the product development, sales, and marketing team.
- Take ownership for leading programs and campaigns that generate demand, increase revenue. Develop sales enablement tools, marketing materials to elaborate on the product positioning.
- Develop and carry out joint marketing plans and initiatives through and in partnership with partners. Work closely with the Partner and Sales team to develop and implement strategies and campaigns to generate demand and expand market share
- Act as a conduit between education, product, and marketing teams
You'll be a great addition to the team if you have:
- Good command of English to liaise with international clients and stakeholders
- Relevant higher education degree or long-term experience in marketing
- Excellent written and oral communication skills
- Experience in market analysis
- Familiar with integrated and multi-channel digital marketing campaign tactics
- 5+ year experience in product marketing ideally with SaaS for business-to-business (B2B)
- A storyteller with the ability to translate product intent and features into compelling narratives, messaging based on data and user insights
- Familiar with integrated and multi-channel digital marketing campaign tactics
- Ability to multi-task while maintaining attention to accuracy and quality of work
- Strong analytical and project management skills
- Strong stakeholder management and communication skills with the ability to influence cross functional teams.
- Ability to navigate ambiguity and adapt quickly
Nice-to-haves, but NOT required:
- Start-up experience
- Entrepreneurship - self starter mind
- Experience in the educational software or services market is a plus
- Experience in Ed-Tech
What we offer
- Competitive salary
- Choice of work equipment ( i.e. laptop, .monitor, etc); for 100% remote employees
- Professional development and training opportunities
- Company virtual happy hours and knowledge sharing sessions
- Referral bonuses
- Working for an international company with employee diversity and great team members
- A fast-paced environment with challenges that enable you to grow as a professional
- A unique chance to contribute to a socially useful project and an excellent opportunity for personal growth in the international educational organization
- Flexible schedule with alignment to Central European Time (CET) time zone
- Good health insurance coverage
- Generous annual leave policy
If you think that your experience matches our expectations we will be very happy to have the opportunity to get to know you better. So we ask you to kindly send us your CV
If you know someone who you think might be a perfect match for our company we would like to encourage you to share this information with your network.
