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Brand Center
Brand CenterWelcome to Constructor brand identity style guide. This page is a comprehensive resource that includes the brand identity, guidelines, and assets. It serves as a reference to consistently and effectively leverage and properly communicate the brand message and image within the organization and it's entities.
Logo usage
If you have permission to use our logo, please use these files and follow these guidelines. Please don't use our logo in any advertising, apparel or merchandise without our approval.
All elements of the logo depend on each other and are placed in a fixed position in relation to each other as shown below
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We’ve defined an exclusion zone that prevents other graphic elements from interfering with the Constructor logo.
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We use an Acronis Cyber Font of the same height as the main logotype to indicate the subdivisions.
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These rules are general recommendations. It is necessary to consider optical harmony of every logo on a case-by-case basis.
Color and monochrome variations of the logotype displaying on the backgrounds.
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Exceptional cases
When the logotype is displayed on non-corporate backgrounds, we should use only the monochrome version to avoid lousy color combinations. The primary and simple rule is the following: do not use color on color.
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Do not deform or distort the logo or change the proportions of any elements.
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Color palette
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Use of alternative colors on web is required for compliance with WCAG guidelines.
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Typography
The font used in the abbreviation of the logo is customized and has no complete typeface. ALS hauss Bold typeface is used for the descriptor, headings, slogans and other freestanding sentences in printed and other corporate materials. ALS Hauss Light / Regular is used in big segments of the text.
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